Citizens, Inc. is an insurance holding company incorporated in Colorado serving the life insurance needs of individuals in the United States since 1969 and internationally since 1975. Citizens Inc. is a publicly traded company that has been listed on the New York Stock Exchange (NYSE: CIA) since 2002. Through our insurance subsidiaries, we pursue a strategy of offering traditional insurance products in niche markets where we believe we are able to achieve competitive advantages. We had approximately $1.7 billion of assets at December 31, 2019 and approximately $4.2 billion of insurance in force. Our core insurance operations include:
- Life Insurance segment - U.S. dollar-denominated ordinary whole life insurance and endowment policies predominantly sold to foreign residents, located principally in Latin America and the Pacific Rim, through independent marketing consultants; and
- Home Service Insurance segment - final expense and limited liability property policies sold to middle and lower income households in Louisiana, Mississippi and Arkansas, through employee and independent agents in our home service distribution channel and through funeral homes.
Citizens operates through its insurance subsidiaries: CICA Life Insurance Company of America (“CICA”), CICA Life Ltd. (“CICA Ltd”), Citizens National Life Insurance Company, which constitute the Life Insurance segment and Security Plan Life Insurance Company (“SPLIC”), Security Plan Fire Insurance Company, and Magnolia Guaranty Life Insurance Company, which constitute the Home Service Insurance segment.
CICA and Citizens National issued ordinary whole-life policies, credit life and disability, and accident and health related policies, throughout the Midwest and southern U.S. until they ceased most domestic sales beginning January 1, 2017. CICA Ltd., our Bermuda domiciled subsidiary, primarily issues endowment and ordinary whole-life policies to non-U.S. residents.
Security Plan Life offers final expense and home service life insurance in Louisiana, Arkansas and Mississippi. Security Plan Fire, a wholly-owned subsidiary of SPLIC, writes a limited amount of property insurance in Louisiana and Arkansas. Magnolia Guaranty Life provides industrial life policies through independent funeral homes in Mississippi.
We are implementing our enduring value customer-centric growth strategy, in cooperation with our Board of Directors. In doing so, we are focused on our core strengths, as we strategically realign our Life and Home Service Insurance segments. We anticipate significant transformation with an emphasis on people, processes and technology. In our current operational environment, change is seen as a positive and is now taking root in our culture, creating the best atmosphere for value creation and value capture for all our stakeholders.